{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/be7aaab3\"></iframe>","width":"100%","height":180,"duration":2840,"description":"Scaling marketing isn’t about doing more.\nIt’s about doing the right things at the right time.\nIn this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.\nKathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.\nThis episode covers:\n• GTM strategy before execution\n• Verticalization and upmarket growth\n• Fractional leadership that delivers impact fast\n• AI as a strategic lever, not a shiny object\n\nA must-listen for founders and GTM leaders scaling into their next chapter.\nThis episode is powered by MKG.  We handle the details so you can capture the market. ","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}