{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Circular Plastic Podcast","title":"How circular business models can drive real-world impact","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bea43312\"></iframe>","width":"100%","height":180,"duration":3212,"description":"Circular business models are essential in tackling plastic waste, shifting the focus from single-use consumption to reusable systems that drive both economic and environmental benefits. But what does that look like in action? Enter the Aarhus case: a large-scale reuse initiative involving the city of Aarhus, TOMRA, Plastic Change, and BCG. Together, they have developed a system to collect, clean, and redistribute reusable cups—one of the biggest pilots of its kind globally.","thumbnail_url":"https://img.transistorcdn.com/_vbguzmkBWaHEkFQS6OstaIADKb5u-suu_OMXv7VLQY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNmQy/YTU3Njc5YTFkMDE2/YWI4ODY3YTg1YWEw/Njk2ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}