{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"How Brands Win Across 200+ Retail Media Networks with Matt Vignieri","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bec5b9aa\"></iframe>","width":"100%","height":180,"duration":2089,"description":"James Avery sits down with Matt \"Vig\" Vignieri, Chief Growth Officer at Skai, the AI-powered omnichannel marketing platform helping the world's biggest CPG brands manage campaigns simultaneously across 200+ retail media networks from a single command center. Vig breaks down why siloed brand teams and fragmented budgets are leaving real performance on the table, how Skai's Data Hub is solving the cross-network measurement and data harmonization problem, and why JBPs are becoming the baseline \"membership fee\" while performance dollars are where the real growth happens. The conversation also covers incrementality, why there's still no universal standard, why brands keep spending anyway, and what it'll actually take to get there. Plus a real look at agentic commerce: how Skai's AI agent Celeste and the newly announced Skai Studio are building toward an agent-native operating system for marketing, and why the human will always be behind the curtain, at least for now. If you're running a retail media network and want to know what brands actually need from you to unlock more budget, this episode is essential listening.","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}