{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"If I Wanted to 10x My Revenue in 2027, I’d Do This | Matt Trinetti | 154","html":"","width":"100%","height":180,"duration":4162,"description":"Growing a membership from $500,000 a year to $5 million comes down to five specific things. In this episode, I map them out on the board using Matt Trinetti’s membership as an example.\nMatt is the cofounder of London Writers’ Salon, where 1,000 writers gather every weekday to write together in silence. They’re on track for $750,000 this year, and Matt wants to grow from 2,000 members to 20,000.\nIn this episode, I give him the exact blueprint for how to get there. Up on the board, we get into why mission and vision come before any growth tactic, how to track your funnel and conversion rate at every step, why retention is one of the biggest levers in a recurring revenue business, and how to package your products so people know exactly which plan is right for them.\nIf you run a membership or any subscription business, I think you'll get a lot out of this conversation.\nTimestamps:\n00:00 Introduction\n01:37 London Writers' Salon by the numbers\n02:06 Three membership tiers and the Residency\n04:28 The goal of $5 million and 20,000 members\n05:42 Why a revenue goal felt uncomfortable for Matt\n06:30 Why profit is permission to do it again tomorrow\n07:19 The five keys to scaling a membership\n07:43 London Writers' Salon's mission\n08:59 Why creative health will become a category\n10:45 Turning your mission into a vision with numbers\n11:26 How Kit sets its mission and vision\n13:11 Why your vision has to be big enough for your team\n17:09 Why Kit tracks counterbalancing goals\n18:36 How Writers' Hour started in the pandemic\n21:36 Why you need to obsess over your funnel\n21:52 Why a membership is really a SaaS business\n23:07 Mapping the membership funnel\n25:18 Matt's 27% trial conversion rate\n27:05 Why all traffic is not created equal\n27:52 Why a 5,000-person event barely converts\n28:39 How Kit gets three more upgrades a day\n30:27 Upselling without making members feel sold to\n32:58 Why retention is everything\n33:23 User churn vs revenue churn\n34:46 Why cohorts change your churn...","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}