{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MOREning Report","title":"Why Buyers Already Have Their Guard Up (Seller Advice)","html":"","width":"100%","height":180,"duration":1104,"description":"Buyers are walking into showings already guarded — before they even see your price, their interest rate has them bracing for a bad deal. Gannon Brown and Stephen Brocks break down what that means for sellers right now: what you can actually control, why two nearly identical listings sold at completely different speeds, and the $14,000 repair quote that almost tanked a deal that started at a $30-50K guess.\nGannon Brown and Stephen Brocks host the MOREning Report, a real estate conversation from MORE Agency where they trade seller and buyer advice straight from their own transactions — no theory, just what's actually happening on the ground.\nThis episode flips last week's buyer conversation and goes all-in on sellers: why this market doesn't feel like your last sale, why price and condition are the only two levers you fully control, what a guarded, rate-shocked buyer needs to feel to move past their objection, and the prep work (and mistakes) that actually move the needle before you list.\nIN THIS EPISODE\n0:00 Catching up before we start\n0:47 Today: seller advice, feelings not facts\n1:01 This market doesn't feel like your last sale\n1:56 The only thing sellers fully control: price\n3:42 Two listings, two outcomes: realistic pricing vs. going too high\n5:37 Why home value and market value have split apart\n7:00 Buyers already have their guard up over rates\n9:13 How to beat the interest-rate objection\n9:55 Why sellers overestimate how \"show ready\" they are\n11:07 Rapid-fire prep: lighting, paint, curb appeal\n13:26 Don't guess repair costs — get real quotes first\n15:12 The renovation mistake that kills resale value\n16:53 Call your agent before your designer or contractor\n17:43 Next week: reverse offers\nKEY TAKEAWAYS\n- Price and condition are the only two things a seller fully controls right now — everything else is market noise.\n- Buyers already assume they're getting a bad deal before they walk in the door, because of their rate. Sellers need to defuse that, not fight it....","thumbnail_url":"https://img.transistorcdn.com/ClVafP8BTEL2qTEKeGdtzM205L7FO4JNquI-gsJ8yiw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZDM2/NzQyZGQzZTc3Nzg1/NTE3MjU4Yzk2NzQz/OTBiYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}