{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki, FI & Prague, CZ)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/befa8fd2\"></iframe>","width":"100%","height":180,"duration":4177,"description":"In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.\n\nThis is a video episode if you watch it on Spotify.\n\nAbout the Host: Chris Maffeo\nAbout the Guest: Joonas Mäkilä\n\nTime Stamps\n(2:00); Lingoncello Launch\n(9:10); Breaking Into Outlets\n(11:50); Taking Advantage of The Back Bar\n(13:50); A Outlet Owner's View of Attempted Sales\n(18:38); Small & Big Brands\n(28:45); Brand Stories\n(38:00); Target Occasion > Target Consumer\n(40:20); Expand Or Focus Distribution\n(50:00) Win at Home\n(57:00); Internal Competition\n(1:02:35); Cash Efficiency","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}