{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"How to Know What Your Business Is Really Worth","html":"","width":"100%","height":180,"duration":1061,"description":"For two out of three business owners, selling the company will be the largest financial transaction of their lives. Yet most have never had it valued, and many don't know where to begin. In this episode, Wendy Brookhouse and Kelsey MacAulay dig into the number 66, why business value belongs right alongside revenue and profit as a metric worth tracking, and the practical first steps owners can take, often years ahead of a sale, to understand what their business is worth and build it into something worth transitioning.\nIn This EpisodeWhy business value deserves a seat next to revenue and profit as a number to track every yearWhat the \"66%\" and \"less than 40%\" figures reveal about how few owners actually know their numberHow to get a baseline read on your business's worth when a sale is still 5 to 10 years outWhich levers can lift both your profit and your multiple, and why that combination changes the sale price so dramaticallyWho belongs on your exit team, and why a transaction specialist is not the same as your generalist lawyerWhy waiting until you're tired weakens both your energy and your bargaining position\nFeatured Quote\"The person buying your business generally wants to buy cash flow. They don't want to buy a job.\"\n — Kelsey MacAulay\nAbout the HostsWendy Brookhouse is the founder and chief strategist at Black Star Wealth and a Certified Financial Planner with over 20 years of independent advisory experience. She works with entrepreneurs and business owners to build financial clarity, business value, and wealth that lasts.Kelsey MacAulay is the Chief Operating Officer and Chief Relationship Officer at Black Star Wealth, and a Certified Exit Planning Advisor. He works with business owners on the operational and strategic side of building a business worth transitioning.\nResources & LinksCEPA (Certified Exit Planning Advisor): the credential Kelsey points to when choosing an advisor who specializes in transitionsBaseline business valuation: an informal...","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}