{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Culture Code","title":"RANT: Why Bot Coaches Don't Work (And What Works Better)","html":"","width":"100%","height":180,"duration":319,"description":"Five years ago, I wrote a check for $1 million to launch an AI-powered coach using IBM Watson.We then created the world’s first executive coach bot (long before Chat GPT).And it DID NOT work.Here’s why:Even though the leaders liked the tool…The BUYERS—CPOs, CHROs, CLOs—DID NOT.The issue was this: Occasionally the bot would make a mistake. And this put the Buyers at risk.Sure, the mistakes were small, uncommon, and not costly. But, any risk when it came to a coach was too much risk.---So here’s what we realized: People didn’t want a Bot coach. They wanted affordable, text-based access to a coach.And here’s what we did to meet that need: We put together a staff of on-call, ICF-certified coaches to interact with leaders by text.Like a call center of expert coaches.Learners can message an expert at the exact moment they run into a challenge or a question.That was the balance between scalability and impact that people wanted.","thumbnail_url":"https://img.transistorcdn.com/gl1x3cPIEZXp2Qc8d3J47bTChR9VizlSjF0MYwKcK7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzOTYzLzE2OTE2/MDgwNjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}