{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Travel Marketing Podcast","title":"How Batch Cracked The Code For Group Travel","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bf7e7568\"></iframe>","width":"100%","height":180,"duration":2125,"description":"Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) model to a \"digital billboard\" marketing engine for small businesses.In this episode, we cover the secrets to their B2C acquisition, how they leverage virality (K-Factor) , and their strategy for building a strong, well-positioned brand.Tune in to hear why Mike believes owning the customer is key in the age of AI and how Batch is building the \"celebration economy\".","thumbnail_url":"https://img.transistorcdn.com/b2EWnH6mvSsDBaVPCFbkOzVXbCKWfHeDDRNdyIxxLd0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGZm/MmMxYzVkOTZkZWYy/NDBmYmIwZGU0OGQ1/YmIyNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}