{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Once Upon a Business","title":"The Turnip: Why Self-Knowledge Beats Chasing Riches","html":"","width":"100%","height":180,"duration":602,"description":"Lisa tells the tale of two brothers and a remarkable turnip, weaving a story of envy, humility, and cleverness. Through their choices, Lisa explores how authenticity and self-knowledge bring greater rewards in business than riches or knowledge alone. It’ll leave you inspired and with new awareness.Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.“The real treasure isn’t wealth or knowledge. It’s knowing yourself, trusting your instincts, and staying adaptable in the face of life’s weird twists.” — Lisa BloomHost Bio:Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker, and coach. She built a global business called Story Coach through helping corporate executives, entrepreneurs, and coaches develop speaking mastery, leadership capability, and marketing impact. Lisa is the author of two books — Seven Stories That Sell and The Story Advantage.Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.Resources or websites mentioned in this episode:MiraseeThe Story CoachLisa Bloom’s books: The Story Advantage and Seven Stories That SellCredits:Host: Lisa BloomProducer: Michi LantzEditor: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape:...","thumbnail_url":"https://img.transistorcdn.com/ip-ldy2hMs6d4lKySTuzs1J6Vb2cdZc92f8OY68Qf2c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NjQy/NjU2YTY3YTNhNjFl/YzBiZDUwMjU2YzZm/ODdkNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}