{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Clotheshorse with Amanda Lee McCarty","title":"Episode 261: I'm With The Brand (Everlane + Stickergate), part ten","html":"","width":"100%","height":180,"duration":6634,"description":"This episode is part ten in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we are going to examine brands and their values: their true values and then their marketing values (yes, most big companies have both and you might be surprised by the lack of overlap between those two sets of values).  And specifically, we are going to use Everlane as a conduit for this discussion.  We will go all the way back to Everlane’s origin to identify what the brand’s values were from the beginning.We will get some additional context around SHEIN’s purchase of Everlane.We will learn just how much private equity is controlling fashion at this point.Amanda will debunk that myth that Everlane’s sale marks the “end” of sustainability in fashion.And we will explore how \"Stickergate\" involved emotional branding.Listen to Amanda on Creativity In The Time of Capitalism.\n\nSo much additional reading in this episode!!\nReddit post with more Stickergate details\nSHEIN finally confirms Everlane sale, Bella Webb, Vogue.\nEverlane: \"You Don't Need to Pay a 7x Markup for High-Quality Fashion,\" Lauren Drell, Mashable.\nPrice Transparency New Trend Among Emerging Clothing Retailers, CBS News.\nEverlane’s Promise of ‘Radical Transparency’ Unravels, The New York Times.\nEVERLANE’S CONVENIENT TRANSPARENCY (Ex Wives Club doc)\nFormer Everlane Employees Claim They Were Unlawfully Fired After They Tried to Unionize [UPDATED], Fashionista.\nEverlane was never your friend, Andi Zeisler, Salon.\nThe new Clotheshorse PO Box: 69 Main Street, Box 16  New Providence, PA 17560\nGet your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/\nFor the next month, use promo code THEPRICEISRIGHT to get 50% off all merch! Amanda and Dustin care for a colony of 12 feral cats and they want to get them all fixed this spring. So help them cover that cost by picking up some hot deals on Clotheshorse merch.\nIf you want to share your opinion/additional thoughts on...","thumbnail_url":"https://img.transistorcdn.com/_u71z-ZNs_Ob6wKJAM2DSS8-P3fYJ_G9yobrjlS91nE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjll/OTRlMDEwOWM3ZWFh/ODc4ODkxNDIyM2Jj/YjZjMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}