{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bfd6bdae\"></iframe>","width":"100%","height":180,"duration":664,"description":"Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search.  I'm breaking down 3 key pieces:Ross Simmonds of Foundation Inc shows how Reddit influences buyer discovery earlier than many marketers realize. Cyrus Shepard of Zyppy Signal argues that clicks still matter — not as a vanity metric, but as a signal of relevance and satisfaction. Wil Reynolds of Seer Interactive offers a brutal real-world reminder that if you don’t publish defensible facts about your brand, AI may fill in the gaps with whatever scraps it can find.If you want a more polished version of this episode along with a spiffy graph, read my blog post.Timestamps:00:00 Intro00:27 Why these three studies belong together01:05 Ross Simmonds on Reddit’s growing role in SaaS search03:05 Cyrus Shepard on why clicks still matter04:18 Zero-click does not mean clicks stopped mattering06:10 Wil Reynolds on AI surfacing an old negative review07:26 Why “the truth is out there” is not enough if it isn’t published09:08 What marketers should do nowBig thank you to my launch sponsor, SparkToro, the makers of fine audience research software. Rand Fishkin/SparkToro did the research that also supports the ideas in this episode.ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}