{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Drysen Learns Things","title":"Lee Smalt | Vanity Metrics Are Stupid.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c01715ea\"></iframe>","width":"100%","height":180,"duration":538,"description":"In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing efforts with business goals and understanding the customer journey.","thumbnail_url":"https://img.transistorcdn.com/1coWs67MVF8swCnDp2enG2VokpO_CidHEu0a0wlj_Uc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iN2Yy/OTg3NjhlYjUxOGEz/NDhkMDA4YmYxMDQ3/MzRiNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}