{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"239 Finding Your Niche with Matt Chiappetta, CPA","html":"","width":"100%","height":180,"duration":1747,"description":"*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe Starting an accounting practice from scratch can be a challenging journey for any entrepreneur.  One of the biggest challenges for a new CPA firm owner is finding a niche that aligns with one’s values and expertise. Today I speak with Matt Chiappetta, a CFO turned CPA firm owner working with digital solopreneurs.  Starting as a solopreneur just last year, Matt talks about how he found his niche and shares the steps he’s taking to build an audience. Highlights: — “You're a soloist and business operator, but that doesn't mean that you need to do everything by yourself all the time.” — “I don't worry about getting bored in my niche because I feel like there's just so many different ways to serve my target market.” — “If you don't like your niche, there's nothing preventing you from changing it.”  — “You get an immense amount of clarity when you pick your niche in terms of the problems you're trying to solve, which makes you more valuable for your client.”  — “If you're making genuine connections with the content you’re creating, it almost seems like there is going to be a time when you unexpectedly  gain a lot of traction.” Connect with Matt: Website: https://www.mattchia.cpa/ Twitter: https://twitter.com/mattchiacpa ","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}