{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"239 Finding Your Niche with Matt Chiappetta, CPA","html":"","width":"100%","height":180,"duration":1750,"description":"*Want one piece of business strategy delivered daily to your inbox?*\nSubscribe here: geraldinecarter.com/subscribe\n\n\nStarting an accounting practice from scratch can be a challenging journey for any entrepreneur. \nOne of the biggest challenges for a new CPA firm owner is finding a niche that aligns with one’s values and expertise.\nToday I speak with Matt Chiappetta, a CFO turned CPA firm owner working with digital solopreneurs. \nStarting as a solopreneur just last year, Matt talks about how he found his niche and shares the steps he’s taking to build an audience.\nHighlights:\n— “You're a soloist and business operator, but that doesn't mean that you need to do everything by yourself all the time.”\n— “I don't worry about getting bored in my niche because I feel like there's just so many different ways to serve my target market.”\n— “If you don't like your niche, there's nothing preventing you from changing it.” \n— “You get an immense amount of clarity when you pick your niche in terms of the problems you're trying to solve, which makes you more valuable for your client.” \n— “If you're making genuine connections with the content you’re creating, it almost seems like there is going to be a time when you unexpectedly  gain a lot of traction.”\n\n\nConnect with Matt:\nWebsite: https://www.mattchia.cpa/\nTwitter: https://twitter.com/mattchiacpa","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}