{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Building a Restaurant Empire in a Recession: Tender Greens' Erik Oberholtzer","html":"","width":"100%","height":180,"duration":1651,"description":"In 2006, two chefs and a foodie set out to change the way people eat for the better. Their guiding light was the 10 year plan created by founder Erik Oberholtzer. That plan took the restaurant chain from one location to 30 and carried Tender Greens through the crash of 2008, illuminating opportunities in a difficult time. Today, Erik shares how his plan helped the company weather the recession and offers a path forward for restaurants in a post coronavirus world.\nLevel up! Click below to check out The Pineapple Post, our new weekly newsletter.\nwww.pineapplepost.news\nWanna chat? Click below to book time on my personal calendar.\nhttps://calendly.com/joshuakopel/15-minute-chat-with-josh\nYelp x Cornell University x Oyster Sunday x Jon Taffer and more combined forces to create a holistic guide to help restaurants thrive now and post-pandemic. Click below to download your free copy today!\nwww.joshkopel.com/resources\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Opened their second restaurant in the midst of the recession.\n The recession created opportunities in the real estate market that they capitalized on.\n They innovated in product offering by bringing in whole animals at a lower cost and shopping the daily specials at farmer’s markets.\n Doubled down on vision and intentions\n This became a recruiting tool for out of work chefs\n Roadblocks and tension points are opportunities\n This was all based on TYP, a Ten-Year Plan\n Taking the long view\n 30 restaurants over 10 years across California\n Anyone who participates gets to take part in the wealth creation at the end of 10 years.\n Danny Meyer invested\n The magic of long-term thinking is that the plan never changes no matter what happens.\n When you’re going from LA to New York, the route might change but the destination does not.\n ...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}