{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The Psychological Failure of New Coke","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c0553eda\"></iframe>","width":"100%","height":180,"duration":748,"description":"It's one of the biggest fails in business history — New Coke. \n\nYou might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. \n\nBut contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster.\n\nIt's all down some common psychology traps that Coke fell into (and you could, too).\n\nJoin me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}