{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Unlocking Public Space Secrets with Rick Robinson","html":"","width":"100%","height":180,"duration":1341,"description":"Dive into the world of Out-of-Home media with Rick Robinson! Learn how PJX Media brings stories to life, from bustling billboards to engaging campaigns. Get insider know-how on attracting clients, navigating industry complexities, and the art of grabbing consumer attention. All in this fascinating, info-packed session!Here are a few of the topics we’ll discuss on this episode of Hard to Market Podcast.Understanding out-of-home media.The strategy behind client engagement.Impress with award-winning campaigns.Data-driven decisions in advertising.Growth-driving tips for marketers.Resources:PJX MediaPodcast ChefConnect with Rick Robinson:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:15:55 - Rick: And we have the best success. Once you start investing further and start rising the tide, so to speak, you'll need help. And that's where complexity comes in and where our value proposition really makes a difference. Brian: Yeah, you have, I mean obviously when you go from a local to a larger market, you have differentiation. You've gotta deal with, you've got all sorts of, you know, the attribution problems, like we discussed the attention mechanics. And I think it really makes a ton of sense to start to get help at the very least in that context, minimally prior to that, you're suggesting that the kinds of services you would provide at a national or large regional level would be best delivered by a local distributor.03:35 - Rick: So on the attraction side, it's, you know, doing great work for the clients. We already have nurturing and creating opportunity for those clients. So they stay with us, we can retain the business. And when they move to other agencies or brands, they're very likely to use this. So that's a very nurture, create mindset.Brian: Referral side. Yeah.Rick: And that's key. That's really the core and the foundation. And then on the promotion side, we're very active on LinkedIn with thought leadership, with expressions of work we do,...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}