{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"274. The Death of Google Search and the Rise of ChatGPT","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c083c0c2\"></iframe>","width":"100%","height":180,"duration":619,"description":"Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrTInbound Vs Outbound Marketing Strategy with Ash Roy: https://www.productiveinsights.com/209Get my 9-Step Business course here: https://productiveinsights.learnworlds.com/course/sustainable-business-success-systemIs Google Search dying? In this episode, Ash Roy explores the decline of Google Search and the explosive rise of AI platforms like ChatGPT. Discover why traditional marketing tactics like cold outreach are losing effectiveness, and learn how to adapt your strategy to thrive on new digital \"main streets\" like YouTube, ChatGPT, and Substack.Timestamp: 00:00 - Introduction: The decline of Google Search and rise of AI platforms00:27 - The end of cold outreach and digital Main Street moving01:13 - Ads and snippets taking over search results01:35 - The decline of the blue link economy02:20 - The rise of YouTube as a search engine03:53 - Why ChatGPT is more valuable as a search engine04:15 - ChatGPT’s detailed responses vs. Google04:39 - The shift from Google Main Street to ChatGPT04:57 - The increase in cold outreach and spam05:18 - Coping with spam and the paradox of more outreach05:56 - The new Main Streets: YouTube and ChatGPT06:41 - Substack as a new creator platform06:58 - YouTube’s power for engagement and sales07:15 - The difference between cold outreach and new platforms07:34 - Advice: Build on new Main Streets, not old tactics07:56 - Be present when your audience is searching08:19 - Focus on value, not interruption08:39 - Consistency builds assets and trust09:26 - Is cold outreach dead? Join the conversation🍿 WATCH NEXT:- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  - Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc💌 Free Weekly Productivity Insights:...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}