{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"274. The Death of Google Search and the Rise of ChatGPT","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c083c0c2\"></iframe>","width":"100%","height":180,"duration":619,"description":"Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT\nInbound Vs Outbound Marketing Strategy with Ash Roy: https://www.productiveinsights.com/209\nGet my 9-Step Business course here: https://productiveinsights.learnworlds.com/course/sustainable-business-success-system\nIs Google Search dying? In this episode, Ash Roy explores the decline of Google Search and the explosive rise of AI platforms like ChatGPT. Discover why traditional marketing tactics like cold outreach are losing effectiveness, and learn how to adapt your strategy to thrive on new digital \"main streets\" like YouTube, ChatGPT, and Substack.\nTimestamp: \n00:00 - Introduction: The decline of Google Search and rise of AI platforms\n00:27 - The end of cold outreach and digital Main Street moving\n01:13 - Ads and snippets taking over search results\n01:35 - The decline of the blue link economy\n02:20 - The rise of YouTube as a search engine\n03:53 - Why ChatGPT is more valuable as a search engine\n04:15 - ChatGPT’s detailed responses vs. Google\n04:39 - The shift from Google Main Street to ChatGPT\n04:57 - The increase in cold outreach and spam\n05:18 - Coping with spam and the paradox of more outreach\n05:56 - The new Main Streets: YouTube and ChatGPT\n06:41 - Substack as a new creator platform\n06:58 - YouTube’s power for engagement and sales\n07:15 - The difference between cold outreach and new platforms\n07:34 - Advice: Build on new Main Streets, not old tactics\n07:56 - Be present when your audience is searching\n08:19 - Focus on value, not interruption\n08:39 - Consistency builds assets and trust\n09:26 - Is cold outreach dead? Join the conversation\n🍿 WATCH NEXT:\n- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  \n- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy\n- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc\n💌 Free Weekly...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}