{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Mastery","title":"Optimizing Sales Enablement for Rapid Growth with Alex Yeaton","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c087e76f\"></iframe>","width":"100%","height":180,"duration":2050,"description":"Effective sales enablement starts with understanding the needs of your team—and continuously adapting to meet them.\nIn this episode, Alex Yeaton, Senior Manager of Global Go-To-Market Field Effectiveness at Klaviyo, shares her journey of supporting a rapidly growing sales team from 7 to over 250 reps. You’ll also hear about the challenges of scaling enablement programs, the importance of coaching leaders, and why iteration is the key to long-term success.\nFrom building trust through product training to helping sales managers become better coaches, she offers practical advice for enabling teams to succeed in a constantly evolving market.\nIn this episode, you’ll learn:Why continuous iteration is critical for enablement programsHow to coach leaders to be extensions of your enablement teamWhy market insights and customer voices drive better sales outcomesJump into the conversation:(00:00) Nailing down enablement programs(01:09) Transition from AE to enablement(03:41) Scaling an enablement team(07:32) The importance of product training(09:39) Onboarding BDRs: When to start calls(12:47) Lessons from building a global sales team(16:11) The evolving role of enablement(23:42) Keeping enablement programs relevant","thumbnail_url":"https://img.transistorcdn.com/GyajQ06iKjGuOYzXdjgwzDg0zC9oXrsx_4xiKkbTA3g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NmVh/NWFmNDc5OTYyNTQ5/MjA3ZTI2NGRjYjQx/OGJlMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}