{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"So Much To Say: A Legal Podcast For People","title":"Even My Kids Know: Business Development is About Trust (Minis with Megan)","html":"","width":"100%","height":180,"duration":356,"description":"Getting clients can be hard, but it’s a lot easier when people trust you.\nIn this mini episode of So Much To Say: A Legal Podcast For People, Megan Senese pulls from inspiration that has come from a seemingly unlikely (but very cute) source: her kids.\nTheir observation sparks a conversation about why trust, reliability, and small acts of thoughtfulness matter more than the perfect pitch or another accolade. From following up when you say you will to helping someone even when there’s nothing in it for you, Megan explores how small moments add up to strong relationships, and why that is really good business development.\nWho this episode is for:\nLawyers who want to build stronger, longer-lasting client relationships\nProfessionals who struggle with business development feeling transactional\nAnyone focused on attracting new clients while overlooking the relationships they already have\nFirm leaders looking to create a more relationship-focused approach to business development for themselves and their firm\n\nEpisode takeaways:\nTrust can matter more than credentials, awards, or a perfectly polished pitch.\nReliability is one of the simplest ways to build trust with clients and prospects.\nSmall acts of thoughtfulness are business development, even when they don’t feel like it.\nHelping when you have nothing to gain demonstrates that a relationship isn’t merely transactional.\nStrong relationships make outreach, referrals, pitching, and staying connected easier.\n\nHow to make trust part of your business development strategy:\nDo what you say you’ll do: Follow through when you promise to call, email, introduce someone, or provide an answer (especially when you offer a timeline).\nShow up: Consistency helps people know they can count on you when they need something.\nPay attention to the small things: Remember the book they mentioned, make the introduction, or send the recommendation that made you think of them.\nHelp when there’s nothing in it for you: Refer work when you’re not the...","thumbnail_url":"https://img.transistorcdn.com/xX4mv8ABkxdZYlNqyYMtgty7eVFkp64CDgWzGR1qEOg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MWU1/ODk3ZDY4NjYwY2Fh/OTE1NzYyZjdlMThl/YzFhNy5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}