{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c092ffed\"></iframe>","width":"100%","height":180,"duration":2569,"description":"Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. \r\n\r\nEverbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.\r\n\r\nHe shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.\r\n\r\nThis podcast is sponsored by the Acclaim B2B Podcast Agency. Acclaim helps b2b companies start, produce and growth podcast for their target audiences. They help brands build a content flywheel through repurposing content which helps generate demand and more important, increase revenue. \r\n\r\nGo to their website to learn more - https://acclaimpodcast.com\r\n\r\nKey points and time stamps:\r\n\r\n5:11 Start with what the market needs.\r\n\r\n10:46 Find partners that benefit all.\r\n\r\n15:51 Build relationships for longevity.\r\n\r\n17:59 Invest in relationships for trust.\r\n\r\n26:37 Hire fast, fire fast.\r\n\r\n31:46 Hire experts for channels.\r\n\r\n37:12 Respect collaborators and create win-win.\r\n\r\n37:41 Empower collaborators and employees.\r\n\r\n42:46 Investors benefit from IPO.\r\n\r\nDinner order tonight:\r\nshanghai special chow yuk\r\nCantonese-style chicken chow mein\r\nmandarin chicken pork fried rice half and half ","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}