{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c0b55c46\"></iframe>","width":"100%","height":180,"duration":385,"description":"The FMCG Marketing Daily — July 22, 2026\n\nIn this episode:\n• Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers.\n• Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios.\n• Diageo's incoming board overhaul — focused on bringing in drinks-sector expertise — signals that the company's strategic reset goes all the way to the top.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}