{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Nailing Niche: Building Value in Marketing Agencies","html":"","width":"100%","height":180,"duration":3899,"description":"Dive deep into the art of agency growth, team culture, and strategic collaboration in this powerhouse episode featuring Skyler Reeves. Get insider knowledge on honing operations, the importance of philosophy in business, and harnessing community for creating enterprise value. Plus, tips on positioning your agency in a crowded market. Don't miss these impactful insights that can reshape your agency's future!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Growth through internal education.Effective client expectation management.Collaborating with other agencies. Building enterprise value.The importance of conversion rate optimization.Resources:Ardent GrowthDevNoodleConnect with Skyler Reeves:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:4:19 - I think it's, you know, when you're running a business, there's definitely some merit to the who not how line of thinking, I need to do it more myself. Frankly, I think if you know that you're the type of person who does like to learn or who does like to challenge themselves, I think that's where the real benefit comes from. So there's a certain, you know, when we give ourselves these self-limiting beliefs of I can't do something or I'm not capable of something that's very different from, I don't want to do something and it's the things that you think you can't do that I think are worth exploring and trying to get down to the core and really asking yourself, why do you think that way? At what point in your life did you start telling yourself that?8:57 - I think it probably comes, a lot of it has to do with how you're looking at both the micro and the macro simultaneously sometimes. So in the micro, I don't think about the macro and I just think about what's the small win. But when I do feel like I'm kind of hitting against a wall, like whether I'm trying to, I mean in the world of software development, it's like a lot of times...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}