{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Health Marketing Daily","title":"The Health Marketing Daily | Perelel Health hits $100 million run | California enacts non-ultraprocessed label despite food | Research highlights health trends that are","html":"","width":"100%","height":180,"duration":549,"description":"The Health Marketing Daily — September 30, 2026\n\nIn this episode:\n• A women's supplement brand hitting nine-figure revenue and poaching a prestige beauty CMO signals that the wellness supplement category is now competing directly with luxury beauty for top marketing talent.\n• California's new non-ultraprocessed food label creates a precedent that European functional food and wellness brands should watch closely — because label-based health positioning is about to get more competitive and more contested.\n• New UK research showing that only 1 in 4 Brits have tried a health or food trend in the past year — and half have already quit — is a critical reality check for wellness brands over-indexing on early adopter behaviour.\n• A $33 million Series B for at-home microbiome testing startup Tiny Health shows that gut health is moving fast from supplement aisle to data-driven personalised health — and brands not building into that ecosystem risk being left behind.\n\nHosted by Marco & Klara. New episode every day.\n\nTags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health","thumbnail_url":"https://img.transistorcdn.com/8rxJdGjMNhnH8K7rJrkMk3u1Q4J_kEiREjvXzjbgWVM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Nzhk/ZjgzN2UzYjIzODRj/NjM4MmE3YTBiOTk5/MDM1Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}