{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Weekly Boost","title":"Hyperlocal Marketing Mastery With Jason Farris","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c0f1b45b\"></iframe>","width":"100%","height":180,"duration":2357,"description":"At its most basic level hyperlocal marketing is the process of attracting and retaining your best customers by targeting a specific geographic niche, such as an area, city, neighborhood, or zip code. \r\n\r\nBy creating great local evergreen content, conversion content, and connection content  consistently that answers consumers questions about the community, buying or selling, etc. you’ll attract a local audience that builds & grows your business. \r\n\r\nThis week I’m excited to talk to my long-time friend and realtor, Jason Farris. Founder of FresYes Realty and FresYes.com. \r\n \r\nJason discusses how he grew his hyperlocal website, FresYes.com, from a small local website to a huge lead magnet with over 29,000 subscribers, as well as how he went from a single agent to a team of 20+ agents handling over 100 transactions per year.\r\n\r\nShow-notes: \r\n \r\n00:00 Introduction\r\n5:51 What’s your strategy for hyperlocal?\r\n13:51 Using your newsletter to build your business\r\n20:28 How to take your newsletter and convert it into business\r\n23:33 The power of segmenting\r\n27:51 Don’t lead your newsletters with real estate related topics\r\n30:11 Are there any objections from buyers about only being hyperlocal\r\n31:25 Don’t convince people to buy a home, convince them that you’re for the job\r\n35:05 Provide nothing but value to your contact list both in your newsletter and in person\r\n\r\nOther Ways To Listen:\r\n\r\nSubscribe in iTunes: https://podcasts.apple.com/us/podcast/the-weekly-boost/id1506520257\r\nSubscribe via Spotify: https://open.spotify.com/show/2nvMtw4gn5qm0Wrv3DqWbM\r\nSubscribe via Email: http://www.ricardobueno.com/boost/\r\n\r\nTo connect with Jason:\r\n \r\nWebsite: https://www.jasonfarris.me\r\nWeb: https://www.fresyes.com/\r\nFacebook: https://www.facebook.com/JasonJFarris\r\nLinkedIn: https://www.linkedin.com/in/fresyes/\r\nInstagram: https://www.instagram.com/jasonjfarris/\r\n \r\nTo connect with Ricardo Bueno:\r\n\r\nWebsite: https://www.ricardobueno.com/\r\nInstagram: https://www.instagram.com/ribeezie/\r...","thumbnail_url":"https://img.transistorcdn.com/WXPBNtTGikrNEjfEerhm-UfWs6xRYFSYFGYfNFgId2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyNjUvMTU4OTQ3/ODU3Ny1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}