{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Trillion Dollar Ads","title":"Why the ad targeting model might collapse","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c0f20b53\"></iframe>","width":"100%","height":180,"duration":1632,"description":"What happens when a media veteran trades ad land for the world of data privacy?\nIn this episode, I sat down with Gman, former APAC head at Mindshare and now founder of Saptharushi, a privacy-tech startup tackling the messy world of data consent. After 30 years of shaping advertising strategies for big brands, he saw the writing on the wall—privacy was the next big frontier.\nGman takes us through his journey from media planning in Chennai to building solutions for one of advertising’s biggest headaches: third-party cookies. He shares what privacy-enhancing tech really means, why Google’s Privacy Sandbox stumbled, and why it’s time for the open web to step up.\nIt’s a crash course in data, trust, and why the ad world may never look the same again.\nIN THIS EPISODE\n(00:00) A veteran ad man jumps into privacy—why?\n(01:30) The one rule every brand is breaking\n(03:30) What Google, Apple, and regulators are really fighting over\n(05:00) Are your clicks being tracked without consent?\n(07:30) Why Google’s power is everyone’s problem\n(09:30) The hidden reason Privacy Sandbox was doomed\n(12:30) Could a browser-neutral world save online ads?\n(15:30) The ad targeting model might collapse—here’s why\n(18:00) Say goodbye to bad data. Say hello to… what?\n(20:30) Gen Z and Boomers want totally different things\n(23:00) Why publishers are stuck—and what they can’t decide\n(25:00) What Australia did that no one else dares\n(26:30) The future of clean rooms, consent, and collaboration\nHostJayesh Easwaramony\nAPAC Digital Advertising & Martech Specialist | Founder, Spectra Global\nJayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalised CX strategies. \nPreviously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing...","thumbnail_url":"https://img.transistorcdn.com/CFzI2Ek76VR8uLgfQ-wbluld0uKWxXuNOjFnocwe9Y8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzIw/OTllNTYwMmNiZDQ3/YWRmZjNmNjNjNGZj/YTA5Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}