{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts","html":"","width":"100%","height":180,"duration":2336,"description":"Steve Pratt has spent a lifetime earning attention, from his time working for \"the MTV of Canada\" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pacific Content, which created podcasts for DELL, Charles Schwab, Zendesk, Slack, Atlassian and more.\nSteve is a past client of mine, as I helped him develop his keynote speech associated with his book, Earn It: Unconventional Strategies for Brave Marketers. When he's not traveling the world speaking, Steve is consulting his clients on how to differentiate through their creative bravery.\n\nIn this episode, we dissect one of his Steve's signature stories, and we actively workshop it to flow better. It's a rare look inside the craft of how a great story comes together, and all the parts and pieces that make it gripping, surprising, and relevant to a message.\nFollow Steve on LinkedIn and visit his website for more.\n\n***\nABOUT ME, JAY ACUNZO:\nStrategic Storytelling & Speaking Advisor to Experienced Pros\n\nI help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it’s easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.\n\nSubscribe to my free newsletter at jayacunzo.com\n\nWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services\n\nBook me to speak to your group: jayacunzo.com/keynotes\n\nConnect with me on social: LinkedIn, Instagram, Threads\n\n***\n\nENJOY THE SHOW? PLEASE SAY THANKS:\n\nLeave a review on Apple Podcasts \n\nLeave a rating on Spotify ","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}