{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How to Win podcast with Peep Laja","title":"Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c11fd868\"></iframe>","width":"100%","height":180,"duration":1545,"description":"This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.\nKey Points:\n\n[00:02:30] - Inspiration behind your business model?\n[00:03:15] - Tackling initial cold start problem?\n[00:04:00] - Scaling outreach effectively?\n[00:05:15] - Competitive landscape at inception?\n[00:08:45] - Monetization through content syndication?\n[00:10:00] - No initial go-to-market strategy?\n[00:13:30] - Differentiation strategy in sales?\n[00:14:15] - Building a differentiated audience?\n[00:15:00] - Creating a buyer-centric platform?\n[00:18:00] - Strategy for targeting large tech companies?\n[00:18:45] - Focus on thought leadership and content?\n[00:19:45] - Advice for B2B founders?\n[00:20:15] - Balancing bootstrap with funding?\n[00:24:30] - TrustRadius's keys to winning?\n\n\nMentioned:\n\nVinay Bhagat\nTrustRadius.com\nVinay Bhagat's X\nMy Links:\nTwitter / X\nLinkedIn\nWebsite\nWynter\nSpeero\nCXL","thumbnail_url":"https://img.transistorcdn.com/Q_fMwUWHo4tPx2uw4iDtzmWYAi2h5TryAVNt3AUO4fo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNTE3LzE2MjU1/MDE5ODUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}