{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)","html":"","width":"100%","height":180,"duration":3973,"description":"It can be intimidating when it’s time to launch a new product for your business.\nTom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.\nTom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.\nTopics covered:\nThe biggest mistake Tom sees businesses make during product launches\nHow to set realistic expectations for your product launch\nTom’s thoughts on email marketing and why it is key to a successful product launch\nWhy you shouldn’t try to convince your audience they need your product\nKeeping your message straightforward and simple\nA simple process Tom uses to identify his audience’s problems\nHow to identify, develop, and utilize strategic partnerships during your launch\nTom’s “slide-in” approach to developing relationships\nWhy effective story-telling is important when developing relationships\n\nResources mentioned:\nTom’s Website\nInsurgent Publishing\nTeachable\nRight Message\nAsh Maurya\nJohn Lee Dumas\nSeth Godin on Everyone Hates Marketers\n80/20 Principle with Perry Marshall\nInfostack\nHumble Bundle\nAppSumo\nContactually\nAndre Chaperon on Everyone Hates Marketers\nHow to Influence Buying Decisions Without Being Shady","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}