{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#138 Buyer Spotlight: Rich Gillmore, Gelson's","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c122b234\"></iframe>","width":"100%","height":180,"duration":3124,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.\n\nRich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.\n\nWhether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.\n\nTune in now!\n\nListen in as Rich shares about:\nTrends Noticed at Expo West\nStrategies for Brands to Attract Retailers' Attention at Expos\nKeys to Rising Through the Ranks in the Grocery Industry\nDescription of Gelson's Stores and Market Positioning\nDecision-Making for Product Assortment\nChallenges with Limited Shelf Space\nBrand Outreach and the Role of Sampling in Sales\nConsumer Buying Behavior\nLocal Brands and California Lifestyle\nDecision-Making and Gut Instinct\nInvolvement in Industry Organizations\nInfluence on Tastes and Preferences\nGelson's Future Plans\n\nEpisode Links:\nGelson’s Website\nRich’s LinkedIn\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\nShow Links:\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}