{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Your Cheat Sheet For Understanding & Acting On Intent Data w/ Sarah Sehgal","html":"","width":"100%","height":180,"duration":830,"description":"All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about how to put it into action… until now. \n\nIn this episode, OpenSesame’s Director of Growth Marketing, Sarah Sehgal, sat down with co-host Kelly Lindenau on the show floor at B2BMX in Scottsdale to discuss the importance of understanding different types of intent data in marketing. Sehgal shared takeaways from her presentation at B2BMX to help listeners better understand and act on intent data, suggesting that marketers can start using intent data immediately by accessing and analyzing their own data to gain insights into their customers' intentions. \n\nThe duo also uncover: \nThe importance of using intent data to personalize marketing efforts; \nThe need to make intent data simple and actionable for marketers; and\nTrends around using AI-powered data to inform tactics.\nTune in today to learn exactly how to better your marketing efforts with intent data! \n\nRELATED LINKS: \nLearn more about OpenSesame here.\nConnect with Sarah Sehgal on LinkedIn here. \nGet all the information you need about our new event, B2BMX East, here;\nRegister for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and\nFollow us on LinkedIn and X.","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}