{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building Unbreakable Brands","title":"Carrying the Name Forward with Mitzi Perdue","html":"","width":"100%","height":180,"duration":2535,"description":"In this episode of Building Unbreakable Brands, Meghan Lynch speaks with Mitzi Perdue—speaker, writer, businesswoman, the widow of Frank Perdue, and the daughter of Ernest Henderson, founder of the Sheraton Hotel chain—about what it truly means to steward a family legacy. From navigating succession after a larger-than-life founder to intentionally embedding values in the next generation, Mitzi shares practical and personal insights on how culture, storytelling, and structure sustain a brand long after its original leader is gone. This conversation offers thoughtful perspective for any family business leader thinking about longevity, leadership transition, and the responsibility of carrying a name forward.\nKey Topics Discussed\nExamine how different leadership personalities serve different stages of a company’s growth.\nExplore how family newsletters and shared rituals reinforce values across generations.\nUnderstand how storytelling preserves culture after the loss of a charismatic founder.\nDiscuss the emotional weight of carrying a well-known family name.\nConsider how intentional succession planning strengthens long-term brand stability.\nLearn practical ways to embed family values into everyday experiences, not just formal statements.\nConnect with Mitzi Perdue on LinkedIn\nConnect with Meghan Lynch on LinkedIn\nBuilding Unbreakable Brands is produced by Six-Point Strategy","thumbnail_url":"https://img.transistorcdn.com/jdLU21jbOddce4yImGnO5n8gGvJuq9PACDA5gAj_mzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4ODY3LzE3MDU2/OTI0NDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}