{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Amplify Good Podcast","title":"Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c16fb96d\"></iframe>","width":"100%","height":180,"duration":2367,"description":"This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.\nThey trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.\nThis is part one of a two-part conversation.\nMark's LinkedIn\nGraeme's LinkedIn\nAnthem Creative","thumbnail_url":"https://img.transistorcdn.com/q4AXlLSa3nt7mliuv8UVex5grHVyhw3qLuCPcqVb_Zs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Nzlj/NGUzOWQwYjk3NGYy/ZDZkMDRkYjYyZmYy/MjQ1OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}