{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Ops Spotlight: Todd Hoffman, COO at Brightland","html":"","width":"100%","height":180,"duration":3374,"description":"\nIn this episode of the Startup CPG Podcast, Operations and Finance Contributor Hannah Dittman sits down with Todd Hoffman, Chief Operating Officer at Brightland, to discuss the strategic and operational challenges of scaling a modern CPG brand.\n\nTodd shares his unique transition from a decade in investment banking to leading operations at Chloe’s and now Brightland. The conversation explores the evolving role of the COO, key considerations for omnichannel growth, and the tactical realities of expanding from direct-to-consumer into retail. Todd also offers valuable insights on supply chain strategy, co-manufacturer relationships, inventory planning, and when to implement infrastructure such as 3PLs or ERP systems.\n\nWhether you're a founder entering grocery for the first time or an operator looking to build scalable processes, this episode delivers practical guidance and candid reflections from an industry leader.\n\nListen in as they share about:\nOverview of Brightland\nRole of COO & Operations in CPG\nOperations & Supply Chain Best Practices\nRetail Strategy & Grocery Channel Expansion\nProduct Development Insights\nCo-Manufacturing Relationships & Contracts\nScaling Strategy & Infrastructure\nLessons from Operations\n\nEpisode Links:\nWebsite:  https://brightland.co/\nLinkedIn: https://www.linkedin.com/in/todd-hoffman-97aa6a4/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Hannah's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}