{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Becoming a Brand: Celebrity Chef Jet Tila","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c1a8d846\"></iframe>","width":"100%","height":180,"duration":1781,"description":"Branding experts like Chef Jet Tila have created an all-weather strategy for ensuring they’re able to provide for their families no matter what happens. The secret is creating multiple revenue streams through diversification. It’s not a easy process but the end result is looking pretty good these days. On this episode Jet Tila takes us on the journey from executive chef to household name.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Starting in entrepreneurship\nDropped out of high school\nBecame a chef on a fishing boat\nHad many skills\nCommerce\nAccounting\nCustomer service\nCulinary skills\nCareer path into hospitality\nHosted cooking classes at his mom’s house\nWritten in the Times\nWent to culinary school\nWanted formal education to assimilate into the culinary world\nGetting credentials\nBeing an executive chef felt isolating\nRestaurants were a means to an end\nDidn’t allow for family time\nThe importance of mentorship\nStudying the brands of chefs Jet idolizes\nNeil Fraser\nBobby Flay\nBrave entrepreneur\nElton Brown\nMedia savvy\nGuy Fieri\nGlobal brand\nRead business books\nAsk questions to great people\nDiversification is key\nTo transcend, a person needs to become an institution\nYou can be in multiple places as once\nSteps to becoming a brand\nPut your name where your restaurant is featured\nGet to know PR people\nGo the extra mile\nGetting onto TV\nTeaching in the School of Cooking in LA\nTaught working professionals how to cook\nStudents happened to be producers\nOne TV producer worked for the food network\nNetworking is important\nDoing a good job\nIntroducing yourself politely\nLessons learned\nBlowing off Mark Peel by being too arrogant\nFind phenomenal mentors\nBe...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}