{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Becoming a Brand: Celebrity Chef Jet Tila","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c1a8d846\"></iframe>","width":"100%","height":180,"duration":1781,"description":"Branding experts like Chef Jet Tila have created an all-weather strategy for ensuring they’re able to provide for their families no matter what happens. The secret is creating multiple revenue streams through diversification. It’s not a easy process but the end result is looking pretty good these days. On this episode Jet Tila takes us on the journey from executive chef to household name.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Starting in entrepreneurship\n Dropped out of high school\n  Became a chef on a fishing boat\n  Had many skills\n  Commerce\n  Accounting\n  Customer service\n  Culinary skills\n  Career path into hospitality\n  Hosted cooking classes at his mom’s house\n  Written in the Times\n  Went to culinary school\n  Wanted formal education to assimilate into the culinary world\n  Getting credentials\n  Being an executive chef felt isolating\n  Restaurants were a means to an end\n  Didn’t allow for family time\n  The importance of mentorship\n  Studying the brands of chefs Jet idolizes\n  Neil Fraser\n  Bobby Flay\n  Brave entrepreneur\n  Elton Brown\n  Media savvy\n  Guy Fieri\n  Global brand\n  Read business books\n  Ask questions to great people\n  Diversification is key\n  To transcend, a person needs to become an institution\n  You can be in multiple places as once\n  Steps to becoming a brand\n  Put your name where your restaurant is featured\n  Get to know PR people\n  Go the extra mile\n  Getting onto TV\n  Teaching in the School of Cooking in LA\n  Taught working professionals how to cook\n  Students happened to be producers\n  One TV producer worked for the food network\n  Networking is important\n  Doing a good job\n  Introducing yourself politely\n ...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}