{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Are You Underpricing—or Just Overspending?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c1ac931f\"></iframe>","width":"100%","height":180,"duration":1119,"description":"You’re booking weddings.\nRevenue looks decent.\nYou’re working your ass off.\nBut somehow… there still isn’t enough money left.\nThe immediate assumption is usually:\n“I need to raise my prices.”\nAnd sometimes, yes—you absolutely do.\nBut sometimes the bigger problem is what happens AFTER the wedding is sold.\nIn this episode of The Floral CEO Podcast, Jeni breaks down the difference between a pricing problem and a spending problem—and the profit leaks that can quietly eat away at an otherwise profitable wedding.\nWe’re talking about:\nOverbuying flowers\nLabor that runs wild\nPoor floral recipes\nGiving away setup, delivery, repurposing, teardown, and other services\nBuying rentals that never earn back their cost\nLast-minute chaos and emergency spending\nFailing to account for your own time\nKnowing when it really IS time to raise your prices\nBecause pricing creates the opportunity for profit.\nExecution determines whether you actually keep it.\nJeni also shares a simple profitability audit:\nPRICE\nPRODUCT\nPEOPLE\nPROCESS\nPROFIT\nAfter a wedding, compare what you estimated to what actually happened.\nWhat did you sell?\nWhat did you buy?\nWhat did you pay in labor?\nWhat additional expenses showed up?\nHow much of your own time did the wedding consume?\nAnd most importantly:\nWhat was actually left?\nYou cannot fix profitability by blindly raising prices if money is still leaking out through poor planning, overbuying, inefficient labor, and unpaid service.\nBut efficiency cannot save a fundamentally underpriced wedding either.\nCost control is not a substitute for good pricing—and good pricing is not a substitute for cost control.\nYou need both.\nBecause you deserve to build a floral business that does more than generate revenue.\nIt should actually pay you.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}