{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Mental Selling: The Sales Performance Podcast","title":"Ep 079 Finding Your Purpose in Sales","html":"","width":"100%","height":180,"duration":2493,"description":"Having clarity of purpose plays a crucial role in sales. Tapping into your purpose not only provides salespeople direction and motivation but also helps build stronger relationships with customers and colleagues. \n\nIn this conversation, Lisa Earle McLeod (also our Ep 031 guest) returns to the show to discuss the transformative power of purpose-driven selling, the importance of reflection in sales, and how sales leaders can foster a culture of customer impact and employee significance. She emphasizes that sales isn't just about serving customers but about improving their lives and the lives of their customers. Lisa highlights the role of sales leaders in reframing the sales conversation to align with purpose. By asking the right questions and translating sales numbers and KPIs into customer impact, sales leaders can help their teams understand the significance of their work and drive better performance. Lisa believes that revenue and shareholder value naturally follow when companies prioritize customer satisfaction and well-being. \n\nIn this episode, you’ll learn: \n- The transformative power of purpose-driven selling\n- Why sales isn't just about serving customers but about improving their lives\n- Questions for sales teams to reflect on to unpack both wins and losses. \n- The power of sharing how a team’s work made a difference in the lives of their customers helps employees feel a sense of significance and motivation.\n- The value of translating numbers into customer impact helps employees understand the value of their work.\n- Why salespeople want to be part of something bigger than themselves and for their work to matter \n\nAdditional Resources:\n\nLisa on LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/ \nLisa on Twitter: https://twitter.com/lisaearlemcleod \nLearn more about Lisa: https://www.mcleodandmore.com/ \nLisa’s Books: Selling with Noble Purpose; Leading with Noble Purpose\n\nLisa Earle Mcleod is a best-selling author, strategy consultant, keynote speaker,...","thumbnail_url":"https://img.transistorcdn.com/wTmvIBGIIFBLd-87ghmJdY0pgprKsP8jtboZQggUaf8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNzQ5/ZDgzYmVjYzM1ZDli/ZTIzNTlkYzg1YTBi/ZTQ0Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}