{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Health Marketing Daily","title":"The Health Marketing Daily | How Wizard Wellness used a beauty | Hangover-prevention supplements are the hottest new | Ad campaign launch for Inspired by","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c1d1967d\"></iframe>","width":"100%","height":180,"duration":485,"description":"The Health Marketing Daily — September 04, 2026\n\nIn this episode:\n• A beauty industry veteran has launched a wellness brand into the allergy supplement category using consumer brand tactics borrowed from skincare — a live case study in cross-category disruption for health marketers.\n• Hangover-prevention supplements are crossing into mainstream retail and fine dining, signalling the emergence of a credible new sub-category within the wellness supplement market.\n• UK functional water brand Inspired by Buxton Peak has gone live with a consumer advertising campaign leading on vitamins and minerals — a sign that functional hydration is entering a more competitive, above-the-line marketing phase in British retail.\n• Barilla is acquiring a fast-growing nutrient-dense mac-and-cheese brand, signalling that one of Europe's largest pasta groups is actively building a functional food portfolio through acquisition rather than internal innovation.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health","thumbnail_url":"https://img.transistorcdn.com/8rxJdGjMNhnH8K7rJrkMk3u1Q4J_kEiREjvXzjbgWVM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Nzhk/ZjgzN2UzYjIzODRj/NjM4MmE3YTBiOTk5/MDM1Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}