{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":"How to Build a Swipe File and Steal Like an Artist","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c1d78854\"></iframe>","width":"100%","height":180,"duration":2151,"description":"I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel.\nEpisode Timestamps:\n00:00 Intro\n01:27 Why build Swipe Files\n04:00 Example 1: Tweets\n08:40 Example 2: DTC Product\n12:10 Example 3: Thumbnails\n14:47 Example 4: Landing Page\n18:46 The Anatomy of a Funnel\n22:22 Example 5: Email Followup\n26:13 Example 6: Digital Lead Magnet\n28:57 Example 7: IRL Lead Magnet\n30:26 Creating a Got Got Swipe File\n31:14 Innovating on Pricing\n31:33 Micro SaaS idea: AI Agent Funnel Scraper\n1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.\nThe best way to learn how to sell? Study how YOU got sold.\nCreate a \"got got\" file - save anything that makes you take action (click, share, buy).\n2) Use My Mind to easily save & organize inspiration:\n• Chrome extension for quick saves\n• Tag system for easy retrieval\n• Serendipity feature to surface random inspo\nBeats bookmarking tweets you'll never see again!\n3) Look for pattern interrupts & scroll-stoppers.\nExample: Not Fried chicken ice cream\nLessons:\n• Combine unexpected elements\n• Use high contrast visuals\n• Mix hot & cold concepts\nApply this thinking to your digital products!\n4) Anatomy of a killer funnel:\n• Top: Free value (content, lead magnets)\n• Middle: Nurture (email sequences, surveys)\n• Bottom: Convert (calls, buy buttons)\nKey: Top should be ALL about THEM. Only talk about yourself at the bottom.\n5) IRL to URL: Don't forget offline lead gen!\nTiago Forte's \"Building a Second Brain\" book:\n• Bonus chapter accessed via URL in book\n• Segments readers for targeted offers\nThink: How can you bridge physical & digital worlds?\n6) Innovation isn't just about product. Consider:\n• Marketing innovation\n• Pricing model innovation\nExample: Sublime app's \"pay what you want\" model\nCould this work for your biz?\n7) Micro SaaS idea: AI Agent Funnel...","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}