{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"X-Factor Marketing With Wendy Forsythe","title":"Years of Reviews Gone Overnight: How eXp Fixed the Google Business Profile Crisis for Agents","html":"","width":"100%","height":180,"duration":511,"description":"➡️ Download the FREE \"Content Creation Realities & Lessons: A Guide to Smarter Strategy\": https://stan.store/wendyforsythe\nGoogle Business Profiles across eXp Realty were being suspended and deleted without warning in 2026. Years of hard-earned client reviews gone overnight. Google support telling agents their cases were closed or that they were not even eligible to have a profile. In this episode, Seth Siegler, eXp's Chief Innovation Officer, breaks down exactly what happened, why it was happening to virtual businesses across the industry, how eXp escalated directly to a leader at Google Search to get a fix in place, and what every affected agent needs to do right now. The fix is real, it is working, and no eXp agent should have to accept a suspended or deleted profile as a final outcome.\nTimestamps\n0:00 - Intro: The Google Business Profile Crisis\n0:31 - What Was Happening to eXp Agent Profiles\n1:00 - Years of Reviews Gone Overnight\n1:20 - Why Google Was Doing It (Bots and Fake AI Businesses)\n2:00 - The Pendulum Swung Too Far\n2:30 - Google Support Was Giving Wrong Information\n3:00 - eXp Escalates: Leo and Seth Get to Google Search Leadership\n3:45 - Why Scale and Partnerships Matter in Moments Like This\n4:30 - The Fix: A Direct Line Above Google Support\n5:00 - The Five-Minute Form in The Hub App Store\n5:45 - Profiles Coming Back to Life\n6:15 - What Every Affected Agent Needs to Do Right Now\n7:00 - No Agent Has to Accept a Closed Case\n7:30 - It Is Good to Have Scale\nKey Takeaways\nGoogle Business Profiles were suspended due to a crackdown on AI-generated fake businesses, not anything agents did wrong.\nAny virtual business including every eXp agent is eligible for a Google Business Profile.\nGoogle support telling agents they are ineligible is incorrect.\neXp escalated directly to Google Search product leadership, bypassing support entirely.\nThere is a five-minute form in The Hub App Store. Search for Google and fill it out.\nThe form goes directly to the Google team...","thumbnail_url":"https://img.transistorcdn.com/T4nZEAAWvHZ9fu4gyaCj8bw5hXvdEz87UaJyhitOQ6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjQw/ZjA4M2FmMTc4Y2Zm/OTEwODkzMWViNTky/OTI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}