{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brian Buffini Show","title":"S2E140 How I Sell","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c20a0ee8\"></iframe>","width":"100%","height":180,"duration":1452,"description":"Sales often gets a bad rap but, done right, it can be the best thing in the world. In this episode, Brian teaches a powerful strategy to sell well and shares three principles that will help you achieve phenomenal success in your sales career.\n \nYOU WILL LEARN:\n \n·     Why people buy emotionally and justify logically.\n·     Why facts tell, but stories sell.\n·     Why people need help making decisions.\n \nMENTIONED IN THIS EPISODE:\nBuffini Coaching\n \nFree business consultation\n \nNOTEWORTHY QUOTES FROM THIS EPISODE:\n \n“If you just meet the transactional needs of a customer, you'll get paid - but you won't make an advocate.” – Brian Buffini  \n \n“When you meet the emotional and transactional needs of the customer, you create advocates.” – Brian Buffini  \n \n“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie    \n \n“We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.” – Jimmy Neil Smith  \n \n“We all need a little nudge in helping make good decisions.” – Brian Buffini  \nitsagoodlife.com\n Hosted on Acast. See acast.com/privacy for more information.","thumbnail_url":"https://img.transistorcdn.com/m5B0llY7ekKl53h28ktmmn2AabixuxyNYwYpc36cdZ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDI0/ZjA3NmExYzllMTNi/OTU4YzY3NzIwNGM0/ODU2Ni5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}