{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We are Amada","title":"We Are Amada with Marcos Moura: Kevin McLaughlin on Building Trust and Facing the Realities of Home Care","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c21d3fd5\"></iframe>","width":"100%","height":180,"duration":1805,"description":"In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care. Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business. Key Highlights:Why consistency is critical in senior careThe realities of moving from sales to serviceHow to manage expectations with families and caregiversLeading through crisis with professionalismStanding out in a competitive home care marketWhy does clear communication build trustThe overlooked challenges of business ownership ","thumbnail_url":"https://img.transistorcdn.com/-JYlPEUjjRjCiyh8IAA-h6PzvOeBy8P50fp6PjfylpI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80Njdi/ZWY3MTA4MDc3MmU4/MWI1OGQ5MDE5MDc5/ZDUwNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}