{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"START","title":"From Overpriced to Undervalued: Why Now is the Time for Startups to Get in on SF's Real Estate Deals","html":"","width":"100%","height":180,"duration":2157,"description":"Reuben Torenberg is a First Vice President at CBRE, the world’s largest commercial real estate services firm. Reuben specializes in helping startups in San Francisco navigate the complex and rapidly changing office leasing landscape. Since joining CBRE in 2014, he's represented some of the biggest names in tech — including Airbnb, Coinbase, Cruise, and Dropbox — and is widely known as the go-to broker for early-stage startups and growth-stage companies alike. Beyond real estate, Reuben is also a community builder, having founded SF Hoops and SF Links, two of the city’s most exclusive and founder-heavy social sports leagues.In this episode, we dive into the state of commercial real estate for startups in 2025, including:Why SF is now a tenant’s market — and what that means for startupsHow to find cheap, high-quality office space (and avoid costly mistakes)How much space your startup really needs at each stageWhy brokers are free for tenants — and why every founder should use oneWhere the best startup neighborhoods are in SF right nowHow coworking has evolved — and why it's a smart move for teams <10What landlords are offering in TI (tenant improvement) allowances todayHow much to offer below list — and why you should always send multiple proposalsThe return of Class A space and what’s happening in Mission Bay, Hayes Valley, and Jackson SquareMuch moreBrought to you by:Fondo — All-in-one accounting for startups: https://tryfondo.comWhere to Find Reuben TorenbergCBRE: https://www.cbre.comX: https://x.com/RTorenberg021LinkedIn: https://www.linkedin.com/in/reuben-torenberg-b985b646/Where to Find David PhillipsX: https://x.com/davjLinkedIn: https://www.linkedin.com/in/davjphillips/In This Episode, We Cover(00:00) Intro to Reuben and CBRE(01:30) From sports to real estate: Reuben’s career path(03:15) Lessons from Custom Spaces and early startup deals(04:50) Major tenants Reuben’s worked with: Airbnb, Coinbase, Cruise(06:30) How SF Hoops became a startup founder...","thumbnail_url":"https://img.transistorcdn.com/q-E1hh7K6IS4AfZiNy2p4MYVGcUOO8lQP92h8QbOEOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzVj/MDEzNjkxNjU1N2Uy/NDFhMDQ3M2ZhNWI3/NWY0MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}