{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"51: The Most Common Misconceptions About Content on Your Website","html":"","width":"100%","height":180,"duration":1698,"description":"Far too often, people like to focus on the wrong things during the website design and copywriting process.\n\nMany fail to realize what good website content looks like, whether it's talking too much about themselves, using bland imagery, or including industry jargon that people won’t understand.\n\nNine times out of ten, issues like these create a disconnect with your audience.\n\nFilling in for John today, Liz McIntyre and Elizabeth Winkelman discuss some of the most common website misconceptions they have seen and cover the right and wrong ways to:\nWrite website copy\nShowcase products\nCreate social proof\nUtilize contact/demo pages\nBuild chatbots\nAnd more!\nThis episode is for you if you’d like to understand and learn how to avoid these pitfalls and build a website that captures your audience's attention.\n\n-------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.\nWhen you fill out this assessment, you will receive a personalized report which includes:\n✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework\n✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success\n✅  A checklist for each area of focus that shows...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}