{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S04 E01: Mona Akhavi, Chief Executive Officer of VRAI","html":"","width":"100%","height":180,"duration":2597,"description":"Scott Kerr talks to Mona Akhavi, Chief Executive Officer of Vrai, the lab-grown jewelry line backed by Leonardo DiCaprio and other high-profile Silicon Valley investors. Akhavi discusses how lab-grown sustainable diamonds made, how they're identical to their mined counterparts, and why its foundry's proprietary plasma reactor technology is so unique. Akhavi also talks about how DiCaprio got involved with the company, its recent $200 million investment from Fidelity, how Chinese consumers have been early adopters of lab-grown diamonds, and their battle with the Natural Diamond Council. Plus: Will luxury consumers ever ditch their natural diamond jewelry for lab-grown counterparts?\r\n\r\nFeaturing: \r\nMona Akhavi, Chief Executive Officer of VRAI\r\n\r\nHost:\r\nScott Kerr, Founder & President of Silvertone Consulting\r\n\r\nAbout The Luxury Item podcast:\r\nThe Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.\r\n\r\nStay Connected: \r\nTwitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting\r\nEmail: scott@silvertoneconsulting.com\r\nNewsletter: brilliantcut.substack.com\r\n\r\nSupport our sponsor SaneBox and see how it can magically remove distractions from your inbox with a free two-week trial. Visit https://www.sanebox.com/luxury today to start your free trial and get a $25 credit just for being a listener of The Luxury Item podcast.","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}