{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"Minerva's Quant Playbook for AI Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c2ad2659\"></iframe>","width":"100%","height":180,"duration":2255,"description":"Daniel Saedi, Co-Founder and Chief Strategy Officer of Minerva, explains how two former quants are building an AI-powered unified media platform for brands. Daniel joins Corey Ferengul and Joe Zawadzki to discuss bringing Bridgewater and Citadel discipline to marketing, Minerva's 250 million-record consumer file spanning consumer and professional data, the data-leakage problem that undermines marketing models, fast decision models crossing over from finance, background agents that unify customer data without a chat box, the shift from selling data to selling AI, and why B2B marketers remain underinvested in digital channels.","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}