{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Better Messaging","title":"How To Convince Your Leadership Team To Stop Using Jargon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c2ad9446\"></iframe>","width":"100%","height":180,"duration":1144,"description":"Marketers everywhere are totally on board with clear, simple, human messaging, until they try to pitch it to their leadership team. All too often, stakeholders fall back on comfortable corporate buzzwords and over-the-top technical fluff, leaving individual marketers swimming upstream against a wave of jargon.\nIn this episode, Emma Stratton breaks down exactly how to handle an organization that is deeply wedded to its buzzwords. She shares five practical, high-impact fixes you can use to influence colleagues and convince leadership to ditch the jargon for good. From running a side-by-side competitor \"blind taste test\" to mining your frontline sales reps for plain-English insights, Emma gives you the data-driven strategies you need to build an unarguable case for clarity.\nIf you’ve ever felt like the only marketer in the room flying the flag for simple messaging, this episode will give you the tools and the confidence to start changing the conversation inside your company.\nIn this episode:\n(00:00) Intro\n(00:12) How to fight jargon and win over leadership\n(01:46) Proving your messaging sounds like everyone else\n(04:15) Revealing the gap between how you talk and how customers think\n(05:40) Mapping your jargon to the customer’s true voice\n(07:59) Running unbiased message tests with real prospects\n(08:49) Asking sellers what happens in real conversations\n(10:54) Looking at the simple brands your leadership secretly admires(13:08) How “Make It Punchy” can change the internal conversation\n(15:34) Knowing when a company is too hooked on fluff to change\nIf you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!\nConnect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/\nLearn about Punchy: https://punchy.co/about/\n\nProduced in partnership with Share Your Genius: https://shareyourgenius.com/","thumbnail_url":"https://img.transistorcdn.com/M2n_hinYoisyoNoKJpJTQTEaV5PafyH25PaN2404pME/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jODg2/YTUxN2U1NTBjNjVh/ZTcxMTdhOGVhZTAx/MmJhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}