{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brands, Beats & Bytes","title":"Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c2c96e14\"></iframe>","width":"100%","height":180,"duration":2509,"description":"Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host!  NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter","thumbnail_url":"https://img.transistorcdn.com/nbRKSstGZOdejpx0vdj1mp_-UB7jTI-_nrRX-d0oYSs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}