{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"House of Demand ","title":"HoD S3E4 - Employee-led growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c2d41f02\"></iframe>","width":"100%","height":180,"duration":1618,"description":"S3E4 - Employee-led growthThere‘s a bunch of these terms in marketing, each with their own flavor and philosophy: product-led, sales-led, founder-led, etc. The latest buzzword: employee-led growth. What that means is pretty self-explanatory: businesses leaning into employees and those employees’ personal brands for growth.  In this episode of House of Demand, Max and Jonas discuss what they consider ”employee-led growth”, what the benefits and downsides of this strategy are, and what you need to do to make it work. Are you tuning in?Follow us on LinkedIn:🔊 Unmuted | B2B Marketing🚀 Max van den Ingh🖋 Jonas van de Poel","thumbnail_url":"https://img.transistorcdn.com/wiqsBl8ISf2x-hBizOf9lzqpGScXPMVd3ykDCl12iWM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZTEx/OThmMjY4NTQ4YjRi/ZDFiNTg4MTAxZGYy/YWUxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}