{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"(Re)Write Your Origin Story To Tee Up Your Offer","html":"","width":"100%","height":180,"duration":1493,"description":"Origin stories change. But why, and when do you update how you tell your own?\nIf you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product.\nThe purpose of an origin story is to tee up your offer.\nAn origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product.\nThat's why it should be done in an effective sales-focused way. Even though it's your story, the listener is the protagonist because we want them to experience all the emotions in your story. This brings them closer to your offer.\nTune in to learn how to write or rewrite your origin story in a scripted way that tees up your offer!\nKey Takeaways\n- Why you have to script your story, but don't fake it (00:54)\n- What's your origin story (07:53)\n- The purpose of the origin story (08:54)\n- How to make your origin story entertaining to listen to (09:12)\n- The power of a story (11:17)\n- The protagonist in your story is not YOU (13:07)\n- How your story tees up the listener to your offer (16:32)\nAdditional Resources \nCapitalist Pig NFT \nBuy Your First NFT\n---\nDownload Season 1 episodes here\n--\nSales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.\nIf you’ve enjoyed this episode, please follow and share!\nAdvertising Inquiries: https://redcircle.com/brands","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}